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For my graduation project as a Fashion Brander at AMFI (2019), I developed a line extension for the editorial brand Vestoj.

I believe Vestoj is one of the few brands that successfully manages to give fashion the intellect that it deserves. However, as the articles in the magazine can be quite text-heavy, I created a podcast that enables the brand to not only establish a closer connection with their current audience, but also lets them reach a broader audience that might not normally associate themselves with the fashion industry.

Listen to the podcast trailer here:

The Fashion In Stuff - Trailer
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Relevance

The information on this board marks the start and relevance of my graduation project. 

Sonoj de Vestoj

This poster explains the concept of the podcast, called The Fashion In Stuff. 

Concept Book

The concept book including the editorial formula and strategy of the podcast.

Sonoj de Vestoj, explanation booklet

A short explanation of the additional application per slide.

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