Jeans
Brandbook
AMFI
Do we dress to be happy or to influence the impression of others? I question the fashion world as we know it now, by using authentic fashion icon Iris Apfel to substantiate my arguments.
I strive to let people think of sartorial matters in a way they didn't do before. For my first article on amfi.nl, I used well-known Apple genius Steve Jobs as a case study, to illustrate how clothes communicate and why people who say they have 'nothing to do with fashion' should think again.
Do we dress to be happy or to influence the impression of others? I question the fashion world as we know it now, by using authentic fashion icon Iris Apfel to substantiate my arguments.
Being part of the editorial team of the website of the Amsterdam Fashion Institute allowed me to propose topics that are both in line with my personal interests, but also with what the school stands for. All the articles I wrote aim to show the connection between fashion and the society.
Jeans
Brand Book
2015
For a second year AMFI project, me and 9 other students analysed a wide variety of jeans brands in order to create an accessible insight into the global denim market. We created a contemporary concept for our jeans brand book, called The Dating Guide to Jeans, allowing the readers to find their perfect match.
As a member of the writing team, I played a part in making sure the tone of voice throughout the whole book is consistent and fits the cheeky concept.
