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Jeans
Brandbook
I believe that marketing and communication can be powerful tools to contribute to social change.
The world is in need of brands that integrate sustainable and ethical thinking into their philosophies, strategies and actions. A creative approach in order to shift perspectives is key for them to achieve long-term changes in individual attitude and behaviour.
During my studies in branding and communication science, I have come to realise that what interests me most in the creative industry is the way in which stories can be communicated.
In everything I do, I aim to combine my intellectual with my creative side. I like thinking, doing research and presenting this knowledge in a final product that showcases my love for writing, speaking and therefore communicating.
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